My Approach to Email Marketing

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1. Campaign Strategy – Plan newsletters, announcements, promotions, and drip campaigns with clear goals.

2. Audience Segmentation – Deliver tailored messages based on demographics, behaviors, and engagement history.

3. Creative Content – Develop compelling bilingual (English/Spanish) copy and visuals that reflect brand voice.

4. Automation – Build workflows for welcome emails, reminders, and follow-ups to streamline communication.

5. A/B Testing – Experiment with subject lines, layouts, and CTAs to maximize engagement.

6. Performance Tracking – Measure open rates, CTRs, and conversions to continuously optimize campaigns.