My Approach to SEO

1. Keyword Research & Strategy – Identify high-value keywords to connect with audience intent.

2. On-Page Optimization – Optimize titles, meta descriptions, headers, and content for relevance and performance.

3. Content Development – Create blogs, landing pages, and bilingual (English/Spanish) content that attracts traffic and builds authority.

4. Technical SEO – Improve mobile responsiveness

5. Analytics & Tracking – Monitor performance with Google Analytics and Search Console to guide improvements.

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My Approach to SEM

1. Campaign Planning – Define goals, budget, and targeting for maximum ROI.

2. Ad Creation – Develop compelling copy and visuals that encourage clicks and conversions.

3. Targeting & Segmentation – Reach the right audience using location, demographics, and interests.

4. A/B Testing – Experiment with ad headlines, creatives, and landing pages to optimize performance.

5. Performance Optimization – Continuously refine campaigns to lower costs and improve results.